In the end, there is something I need to be a bit of an annoying nagger about. Quite recently, in the article about my own babywearing Adom jacket, I was wondering why the brand is not really popular, despite their products being of great quality – in my opinion, one of the explanations could be the quality of the web presentation. Hereby, I want to apologize to Adom for criticizing their photos so harshly – at least they look as they were taken by a proper camera and are not too fuzzy. However, Tiki brings the non-quality of the product photography to a whole new level – fuzzy pictures taken probably by a cellphone (a cellphone with a bad camera), models without any styling, make-up or even combed hair, wearing sweatpants; some of the carriers being even maladjusted. Some of the photos are just bad at the first sight – the models have closed eyes or they cringe. The choice of the photo-locations, that is a whole other thing – somewhere in the backyard on dry grass with a water barrel in the background, inside with the ordinary ˈhome messˈ around… This is not the way you want to present yourself, Tiki! I know that not every small-time business can afford a professional photographer (or at least a decent camera of their own), but I suppose at least someone from the wider family has at least a compact camera for this purpose. And to be honest, I am still much more glad to see a carrier on a mannequin or just laid on the floor than something like this ˈfolk artˈ.
Bottom line – a very good looking and well sewn carrier. In my opinion, the best thing about it is how high you can position the child when wearing on your back; however, the waist belt was not comfortable for me. But, all in all, Tiki is a lot of bang for a buck! The prize of the wrap conversion carrier (although it is not completely sewn from a wrap) is truly affordable, at least in the Czech Republic. And don’t forget about the wonderful hip bag, oh my!